Unlike social platforms like Facebook and Instagram, where a user’s primary purpose is to see cute baby photos of your newest nephew or find out what that random classmate from high school is doing now, users flock to LinkedIn to enrich their lives as business professionals.
When you use LinkedIn for B2B marketing, you have the advantage of context. Still unconvinced LinkedIn is not only the perfect place but is necessary for B2B digital marketing? Give these next five reasons a whirl. If you’re going to end up on your potential customer’s shortlist, it’s more important than ever to provide content that helps them evaluate their options. You don’t want to be out of the running because your company wasn’t part of the conversation. In fact, 70% of the buyer’s journey is complete before a salesperson is even contacted. Many of your potential customers are vetting and ruling out options on their own before ever contacting sales. LinkedIn is a vital demand generation marketing channel tool if you want to help your potential buyer narrow down their options while they are still in the buying journey. In the B2B world, the most relevant place buyers spend time is on LinkedIn. During this second phase, the goal is to engage prospects where they spend the most time online. After the Planning Phase, when you determine your goals, audience, USP, and topics, is the Activate Audience Phase. This is why LinkedIn is a critical channel in our B2B Lead Funnel Framework. From entry-level professionals to influencers, to experienced decision-makers, everyone you would ever want to target is on LinkedIn. Need to introduce your company and impress someone in the C-Suite? Over 10 million C-level executives are here too. Want to get in front of more decision makers? There are over 46 million of them on LinkedIn.
On LinkedIn, B2B marketers like you can find their next business partner, introduce their company to potential customers, and attract star talent to join their companies as employees. Keep reading, we’ll have you convinced.ĥ Reasons to Use LinkedIn for B2B Marketing If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn, we’ve compiled 5 more reasons to include LinkedIn in your B2B marketing plan. With more than 750 million members, LinkedIn has quickly grown into the number one website for business.
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